Sound Strategy Music Team

Lisa Saunders is a publicist with a life-long passion for promoting, supporting and nurturing music and the arts. As an award-winning news anchor and reporter, she brought the stories of many musical acts to the forefront of the Canadian media: including the Backstreet Boys, Alanis Morrisette, the Barenaked Ladies, Diana Krall, Ellis Marsalis, Jr., Natalie Cole, Rush, Odds and Reba McEntire. Lisa has worked for just about all the major networks, including MuchMusic, Bravo!, Global, Citytv, CTV and more.

Needless to say, she has enormous inside media connections from coast-to-coast. She has worked in major Canadian markets such as Toronto, Calgary and Winnipeg and maintains constant contact with many of her former colleagues who are now industry leaders within the media.

A devoted lover of new music, Lisa is also a musician who has been writing and recording music for the past 15 years. She is a relentless cheerleader for the independent musician and is always willing to tap into her experience to promote Sound Strategy Music artists.

Rob Wozny has worked in communications for almost 15 years. Many of those years included music journalism – writing for national music publications and hosting television and radio music programs that featured some of the biggest artists in the music industry today. Having worked as an award-winning journalist in commercial radio (Corus Radio) and television operations (CTV, Global) across Canada, Rob has interviewed hundreds of musicians over the years, sifted through mountains of media kits and dealt with countless publicists. He has pretty good idea of what works and what doesn’t when it comes to getting an artist featured in the media.

Now, as a publicist for Sound Strategy Music, and a musician himself, Rob is combining that experience with his extensive background in public affairs, radio, television, print and much more.