Sound Strategy Music Services

Some background on the services we offer..

With over 30 years of communications and publicity experience, Sound Strategy Music can offer just about any service, but we specialize in a few listed below. We're also musicians. We've spent thousands of our own dollars recording and promoting our music. We understand your passion, commitment and drive to touch as many people with your music as you can! The benefit to you: we possess the unique combination of being communications professionals who understand what it means to be musicians.

Publicity Strategy

We'll develop a plan to help you reach your target media without wasting your time and resources. We focus on finding mainstream, niche and specialty media that appreciate and specialize in your genre of music. We'll use our journalism experience to cater to the media by crafting story ideas about you. We know what journalists want, how they want it and when they want it - all while keeping your best interest in mind. We then develop a clear timeline and set benchmarks to help guide and measure your success.

Publicity for Music Events

Whether it's a major event like the Western Canadian Music Awards or a one-off event like Bluebird North (Songwriter's Association of Canada), Sound Strategy Music has the experience, contacts and professionalism to successfully promote your music industry event.

Media Training for Musicians

OK.You're prepared to spend a lot of your hard-earned money on a publicity campaign that focuses on attracting the media, but have you given any thought about what you'll say and how you'll say it once you've attracted the media's interest? Many artists don't and the lack of preparation usually reflects poorly on how they're covered by reporters. Sound Strategy Music will help you prepare effective key messaging to help promote your brand. We'll teach you about the etiquette of working with the media across all platforms. We'll also teach you how to create ongoing partnerships with the media that will benefit you for years to come and avoid "innocent" mistakes that can wipe out your well-established media connections in a drumbeat.

Graphic Design and Biography Writing

Sound Strategy Music can creatively, succinctly and accurately present your story in a one-sheet page or elaborate in a full press kit. Both are industry standard promotional tools used to tell an artistic director, program host and others who you are and why they should listen to your music!

We can also save you time and money by writing and designing the one-sheet and/or press kit..

full media kit Jetty Road (PDF)
Ingrid D Johnson One Sheet (PDF)
Evan Reeve One Sheet (PDF)
full presskit sample Robert Wagner(PDF)
full presskit sample Arbra Hill (PDF)