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Music publicity is all about getting your music covered by the media or generating "pick-up" in various forms: online, television and various publications (newspaper, entertainment magazines, industry magazines and more). Getting your music out to the masses through the media not only helps you make new fans and stay connected with current ones, it also helps you generate valuable industry buzz. That buzz can lead to interest from agencies, managers, record labels, talent buyers and much more.
Radio promotion is all about getting your music played on the radio. Whether it be commercial, public or college radio - or a combination of all three - getting airplay remains one of the best ways for people to hear your music and become fans. Through our networks of contacts, we distribute your music to appropriate programmers and track the progress. We can create a radio campaign that best targets radio stations that play or feature your genre of music. Furthermore, radio promotion is also about building partnerships with radio programmers to generate radio airplay now and in the future. Sound Strategy Music specializes in creating radio promotion strategies with publicity campaigns to maximize an artist's potential to build buzz.
We have our own Digital Music Distribution Service (DMDS) Pro account. DMDS is the industry-standard service for distributing music digitally to radio, or servicing video to channels such as Much Music or CMT. Having direct access to DMDS ensures quicker follow-up to media/radio promotion campaigns and lower overall cost for our artists.
Brand Management is all about helping you develop your "brand" - or how people see or experience your music; and in some cases, where they see your music. Whether its developing the right "image" or how you present your brand in public, we have the experience to help!
Working with the media? Our speciality! We provide media training to help you give great interviews, understand media protocol and create long-lasting relationships with music journalists and producers. Want to advertise? We thoroughly research and recommend the best media outlets so you get the most bang for your advertising buck, plus we can create a communication plan to maximize your overall branding investment.
If we can't help you develop the unique elements of your brand, chances are we know someone who can as we work with a diverse network of communications professionals.
